BoConcept

BoConcept was founded in Denmark in 1952 as a furniture manufacturing company that has grown into an international retail chain with showrooms in more than sixty countries. The brand’s identity draws on the Scandinavian design tradition that emerged from Denmark, Sweden, and Finland in the mid-twentieth century and that has been among the most influential in the international design market: the Danish modern tradition, with its emphasis on craftsmanship, organic forms, and the integration of the chair and sofa into the human body’s natural posture, produced the furniture canon that the global design market has drawn from since the 1950s.

The BoConcept showroom model combines the retail furniture presentation with an interior design consultation service that allows the customer to work with the brand’s in-store designers to plan a room or a full apartment using the BoConcept product catalog. The design consultation is particularly valuable for the customer who has a specific Georgetown Federal-period room to furnish and who needs help understanding how the Danish modern furniture scales and relates to the historical architectural proportions that the Georgetown townhouse provides.

The Georgetown M Street showroom at 3342 is at the western end of the design block that runs from the B&B Italia showroom at 3330 through the Calligaris and Blu Dot addresses. The BoConcept position at 3342 is the furthest from the main M Street intersection, which gives the showroom a slightly quieter commercial position appropriate to the considered, consultation-oriented purchase that the BoConcept customer makes.

The brand’s Danish design heritage provides the Georgetown showroom with a specific design identity within the Georgetown design district.

Hours run from 10am weekdays and Saturday, 11am Sunday. The Danish design tradition that BoConcept represents is rooted in the same mid-century Scandinavian modernism that has produced the most enduring furniture designs in the Western canon. The Finn Juhl, Hans Wegner, and Arne Jacobsen chairs that are in permanent collection in design museums worldwide are the canonical expressions of this tradition, and the BoConcept product line draws on the same design principles while applying them to the contemporary furniture needs of the international residential market. The customization model that BoConcept uses, in which the furniture frame and the upholstery material are selected independently from an extensive catalog of options, allows the Georgetown customer to produce the specific color and material combination that their room requires. The Federal-period Georgetown room with its historically specific proportions benefits from this customization: the sofa whose upholstery is chosen to complement the room’s architectural details produces a more coherent interior than the same sofa in the stock color from the showroom floor. The design consultation service that accompanies the BoConcept showroom visit allows the Georgetown customer who comes with room dimensions and photographs to work with the in-store designer on a room plan that places the furniture correctly within the specific proportions of the Georgetown home. The M Street address at 3342 is at the western end of the Georgetown design district block. Hours run from 10am weekdays and Saturday, 11am Sunday.