Pressed Juicery

Pressed Juicery was founded in Los Angeles in 2010 by Hayden Slater, Carly de Castro, and Hedi Gores, who built the brand around the cold-pressed juice format that was gaining consumer interest in the California wellness market at that time. The cold-pressed method, which uses a hydraulic press to extract juice from fruits and vegetables rather than the centrifugal juicing that home juicers and commercial juice machines use, produces a juice that retains more of the nutrients and enzymes that the centrifugal heat and oxidation process can degrade.

The cold-pressed juice format that Pressed Juicery popularized in the American wellness market is built on the claim that the hydraulic pressing method produces a nutritionally superior juice and that avoiding the pasteurization process that commercial juices undergo preserves more of the nutritional content. The raw juice consumption requires the cold chain management and the short shelf life that the unpasteurized product’s food safety profile demands.

The Georgetown Wisconsin Avenue location at 1300 serves the Georgetown community’s interest in the wellness beverage category that the Pressed Juicery format represents. Georgetown’s professional residential population, which tends toward health consciousness and the spending on premium wellness products that the neighborhood’s income level supports, is the customer base for the cold-pressed juice shop.

The juice cleanse program, which involves consuming only pressed juices for a defined period as a dietary reset, is among the more significant Pressed Juicery product categories: the cleanses range from one to five days and require specific juice sequences that the brand has developed. For the Georgetown professional who wants a dietary reset without the complication of a medically supervised program, the juice cleanse provides the structured approach.

Hours run from 8am weekdays and 9am weekends. The cold-pressed juice market developed in the 2010s as part of the broader wellness category expansion that converted the health food market from a niche interest into a mainstream consumer category. The Georgetown customer for the cold-pressed juice shop is the health-conscious professional or resident who treats the daily juice as both a nutritional supplement and a lifestyle signal: the green juice that appears on the morning desk is as much a social marker as a dietary choice. The juice cleanse program that Pressed Juicery offers requires the customer to consume only juices for a defined period, which means the Georgetown customer who undertakes a five-day cleanse is spending a significant amount on the Pressed Juicery product daily. The cleanse market depends on the customer’s belief in the nutritional and detoxification claims that the cold-pressed format supports. The Georgetown professional population, which tends toward the health consciousness and the discretionary spending that the juice cleanse program requires, is well-represented in the Pressed Juicery customer base. The Wisconsin Avenue location at 1300 is in the main Georgetown commercial block, accessible from the M Street intersection and from the Georgetown University campus direction, which gives the shop access to both the residential Georgetown customer and the university student population. Hours run from 8am weekdays and 9am weekends.