Sephora

Sephora was founded in Paris in 1969 and was acquired by the LVMH Group in 1997, developing into the most influential beauty retail platform in the world through the open-sell format that allows the customer to test every product on the shelf and the curated brand selection that covers the full spectrum from the mass-market indie brand to the luxury prestige brand in the same store environment. The Sephora model’s disruption of the conventional department store beauty counter, which required the customer to interact with a single brand’s dedicated counter staff, gave the consumer the ability to test and compare the complete beauty market’s offerings in a single store visit.

The Georgetown M Street Sephora at 3241 carries the Sephora collection of brands across the full beauty category: the skincare brands from La Mer and Tatcha through the indie brands that the Sephora platform has elevated; the makeup brands from Charlotte Tilbury and NARS through the Fenty Beauty and the Rare Beauty that the social media generation has made dominant in the makeup category; and the fragrance brands from the designer houses through the niche fragrance labels that the Sephora fragrance department now consistently includes.

The Beauty Advisor service at the Georgetown Sephora, which matches the customer with the specific advisor who can guide the selection across the brand landscape, provides the Georgetown beauty buyer with the expert navigation that the overwhelming product range requires.

Hours run from 10am on weekdays and 11am on Sunday. The Sephora Beauty Insider loyalty program, which provides the Georgetown Sephora client with the points-based reward system and the access to the exclusive products and the events that the program tiers include, has made the Sephora purchase the transaction that the beauty-engaged Georgetown customer conducts with the loyalty consideration that the conventional retail does not generate. The Georgetown Sephora client who maintains the Insider or the Rogue tier of the Beauty Insider program has accumulated the purchasing history that the Sephora data platform uses to provide the personalized product recommendations.

The Georgetown M Street Sephora at 3241 is open from 10am on weekdays with extended Friday and Saturday hours through 9pm, and from 11am on Sunday. The extended weekend hours accommodate the Georgetown shopping audience that uses the M Street commercial district for the Saturday and Sunday beauty shopping that the Georgetown social calendar and the gift occasion generate consistently through the year. The Sephora Georgetown at 3241 M Street NW also provides the makeup application service and the skincare consultation that the Beauty Advisor staff performs for the Georgetown client who is preparing for a specific occasion or who is beginning the skincare routine that the professional assistance helps to develop. The color-match service for the foundation and the concealer, which the Sephora staff provides using the Color IQ technology that identifies the specific skin tone, eliminates the guesswork that the self-directed foundation selection involves. Hours run from 10am on weekdays and 11am on Sunday.