Veronica Beard

Veronica Beard was founded in 2010 by two women named Veronica who married brothers: Veronica Miele Beard and Veronica Swanson Beard. The brand launched with the Dickey jacket, a blazer with a removable interior dickey that allows the same blazer to work with different layering options underneath, which is a practical invention that addresses the reality of the professional woman’s need to maintain a polished appearance across different temperature environments and occasions. The Dickey concept has been the brand’s signature since launch, appearing in each seasonal collection in different fabrics and tailoring treatments.

The Georgetown store at 1254 Wisconsin Avenue NW is on the upper boutique corridor. Veronica Beard’s aesthetic is tailored American casual with a New York sensibility: the blazer as the central organizing garment around which a week’s worth of outfits can be built, paired with jeans, trousers, dresses, and the knitwear that completes the wardrobe. The brand’s customer is the professional woman who wants clothing that handles the business meeting and the weekend social context without radical wardrobe changes, and who is willing to invest in quality pieces that accomplish that versatility.

The blazer selection at Veronica Beard is the most important part of the store’s offering. The Dickey jacket, in the seasonal fabrics and colorways that each collection produces, is the anchor; around it, the brand builds the jeans, trousers, dresses, and tops that complete the look the jacket suggests. The fabrics lean toward the Italian and European sources that give tailored American casual clothing its quality argument: the silk-blend crepes, the fine wools, the stretch fabrics that maintain a tailored appearance through a full working day.

The Wisconsin Avenue location at 1254 is on the stretch between Clare V and MZ Wallace, in the upper boutique corridor that has become a destination for the quality women’s brands that serve the professional Georgetown woman. Hours run from 10am Monday through Saturday and 11am Sunday, with Friday and Saturday closing at 7pm. The Dickey jacket concept is practical as well as aesthetic. The insert that slots inside the jacket allows the wearer to change the inner layer without changing the jacket, which is useful in office environments where temperature varies significantly throughout the day. The jacket can be worn with a dickey that resembles a layered shirt for a morning meeting and the same jacket without the dickey in the afternoon. For the Georgetown professional woman who wants versatility from a single investment piece, the Dickey jacket is the product that delivers it. The Wisconsin Avenue boutique at 1254 carries the seasonal Dickey editions alongside the rest of the collection. Hours run from 10am Monday through Saturday and 11am Sunday. The seasonal collection updates at Veronica Beard carry the Dickey jacket concept through different fabric treatments: the fall collection might produce the jacket in a textured wool bouclé, the spring collection in a lighter linen blend. The new seasonal expressions keep the product fresh for returning customers while the consistent concept provides a reliable frame for the new buyer. The Wisconsin Avenue boutique at 1254 is open from 10am Monday through Saturday.